Maya Angelou once said: “It is time for parents to teach young people early on that in diversity there is beauty and there is strength.”
Powerful words from an inspirational figure, which we live by every single day at the Datawords Group. And because of that, we want to continuously learn from those who have already taken actions and impacted their respective industries, thanks to the power of multiculturalism.
By joining us at the Meetup, you will have the opportunity to speak and meet with global brands who will share their own experiences of digitalization in a multicultural world.
And if you stick around until the end, we are inviting all guests to a very special place in Berlin.
Lucas is a Digital Operations Manager at Cartier, one of the world’s most esteemed houses of luxury founded in 1847, designing and manufacturing exclusive collections of fine jewelry, wristwatches and prestige accessories, distributed through close to 300 Cartier boutiques worldwide. He has experienced tremendous success driving the brand’s e-commerce efforts in China, in addition to his experience in digital strategy implementation across Europe, the Americas and Asia.
Michaela is leading MAM's digital marketing efforts in China. MAM Baby is a baby-care brand, founded in 1976, which aims to support the individual development of each child and make daily care easier for parents. In addressing the Chinese market, MAM must adapt its digital marketing strategy: setting up and managing SEA campaigns on Baidu and Baiyi, defining social media communications on WeChat and Weibo etc.
Vivien is the Director Market Development in Greater China at Yext, the leading Digital Knowledge Management (DKM) platform. Her work focuses on collaborating with global brands in China to increase their digital presence, and she is passionate about localizing solutions to deliver value for customers in‑market.
